![]() ![]() But he was not to be denied, and before you think it was merely some prurient ritual, he was directing our attention to a revolutionary idea: the iSnap, a new technology that’s driving mobile commerce, out to save the future of print journalism. It was unsettling to see a senior, well-respected man checking out scantily clad women in pink undies. And, no, it was not at some expensive lingerie shop but right in his office, with his smartphone hovering over a Wacoal newspaper ad. It’s not every day that a company CEO asks you to check out brassieres. Now, let me go online to see if I can buy a new tablet. (iSnap works only for gadgets with cameras.) The app is available for both smartphone and tablet. Now, this offers more appeal for non-smartphone fans like me. My colleague, Vichuta Prawittkarnh, whose IT team is in-charge of iSnap, saved the day when she mentioned that the app is also available on iPad. So shall I buy that smartphone to save my career and be a real multimedia journalist in both practice and gizmos? I have an iPod, which I don’t technically need now since I have an iPad (first generation), with which I can also listen to music. Not that I don’t have my share of gadgets. Or maybe this is what others call the generation gap. A phone’s function for me is still primarily for voice calls or SMS. Still, I am not convinced that a smartphone is essential to my life. And here I am, a so-called multimedia journalist without a smartphone. Isnt technology amazing?Įven the big boss’s driver has a smartphone, which he uses to shoot videos for the head honcho’s podcasts. ![]() Who would have thought that a device that used to be attached to a landline and which you absolutely could not take anywhere, could go mobile then smart. The app does indeed bring stories to life. It was fascinating to witness an otherwise traditional media platform produce new media content through iSnap. He spent his time in Bangkok’s legendary traffic scanning stories on The Nation with his iPhone. I first saw iSnap in action when my other boss, Pana Janviroj, was testing it on the way to a meeting a week before the app was launched. I am not just a social pariah, but a multimedia pariah as well. Imagine working for a company whose new advancement in delivering the news involves an app, called iSnap, that allows readers to scan stories so they can view videos and photo galleries. To the world’s technology-savvy population, this is social suicide and now, may also mean career suicide. If I need to call or SMS someone, I do not need a smartphone. I’ve always considered owning a smartphone pointless since I am at a desk the whole day connected to the Internet on my Windows PC. This, after he demonstrated how The Nation’s newest innovation gives readers added value through a more interactive reading experience. Not even if the big boss, Suthichai Yoon – a big fan of technology himself – says I’ll be in trouble if I don’t own a smartphone by next week. And I don’t plan to, even if there are already 1 billion smartphone users in the world and 84 per cent of them use their gadgets to browse the Internet and 76 per cent to check e-mails. ![]()
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